Look for every small improvement and tweak that yields big results. Cut underperforming strategies because they use up time, energy, and resources you should be spending on profitable techniques.
A positive customer experience is one of the most important factors in generating new leads for your business. If your service is excellent and your customers are happy, encouraging customer reviews and testimonials will make your online lead generation efforts easier.
If you are a small or medium-sized business, why not implement some of the genius strategies of Amazon to improve your own business?