Want to see faster results in gaining active clients and customers? It’s time to up your social media marketing game.
Social Media Marketing Is Important for Every Business with an Online Presence
You probably already have a Facebook Business page, Instagram account, and maybe Twitter. How much do you develop your business on your social channels? Do you regularly interact?
Where Should You Have A Social Media Presence?
Take the size of your business into account. Also think about your business niche and what your goals are for your company.
Do you sell physical products? Digital information? Are you a coach? Do you offer travel packages? Are you a blogger? If your company is very visually strong, you definitely want a presence on Instagram and Pinterest. If you are an online marketing or tech business, you are missing out if you’re not using LinkedIn to engage.
Base your social media efforts on the social media sites your customers hang out on. If possible, you should have a presence on all sites, but if you’re starting lean and small, focus on what you can manage well. You can add more sites later.
These sites are hugely popular with large followings. They are also easy to implement your marketing efforts. Build an audience and a presence on:
- Google My Business
Yes, there are other social sites, but if you are new to social media marketing, these are the sites that will get you more traffic and results fast regardless of your budget.
Strategize Your Social Media Marketing Efforts
It makes no sense to jump into social media marketing without understanding the basics and having a simple, workable plan of action. Learn how to set your brand account up correctly from the start.
Develop an understanding of ad spend and calculate how much your budget allows. Maximize the effectiveness of your free marketing efforts.
Even if you outsource your social media marketing efforts, at the end of the day, it is your responsibility to have at least a basic understanding of how everything works in your business because you have the greatest vested interest in its success.
There are many expensive, in-depth courses and even degrees available to become Social Media Marketing experts. You can purchase these if you want, but, in reality, it isn’t necessary to spend a lot or invest a huge amount of time to learn how to market your brand or company effectively using social media.
One of the best ways to learn anything is to find a mentor who excels at what you want to learn. If you find a highly successful business similar to your own, study and learn what makes that business so awesome.
Start with a straightforward, well-written eBook, checklist, set of articles, and a kind of roadmap. One excellent source is from a marketer that has been successful online for many years. Learn the tips and techniques, and most importantly, implement the suggestions.
This brand new set by Kevin Fahey is an excellent way to learn the basics fast. Not only is Kevin Fahey a successful online businessman, he has the ability to break down necessary business tasks into clear, concise checklists, so you can master almost any aspect of your business in an understandable way.
Social Media Marketing Is A Powerful And Easy Way to Grow Your Brand
If you put off serious social media marketing because you were concentrating on other aspects of your business, now is the time to get started. Develop a social media marketing plan for your online business and implement it today.
My articles and blog posts may contain affiliate links for high quality items. I only recommend what I successfully used or learned from myself. I may receive compensation for recommending a product, but the cost to you remains the same.